MCore Channel 01
Meta Ads
Facebook & Instagram
Full-funnel campaigns for app installs, e-commerce sales, lead generation, retargeting and brand growth—supported by structured creative variation and audience testing.
Cross-Border Media Buying · Creative · Growth
Performance Marketing Built for Global Growth
We plan, create, launch and optimize campaigns across Meta, TikTok and Kwai—supported by wider search, native and programmatic media capabilities.
Priority Channels
Focused Where Short-Form Attention Converts
Our primary execution focus is paid social across Meta, TikTok and Kwai. Campaign structure, creative language and optimization logic are adapted to each platform rather than copied from one channel to another.
TCore Channel 02
TikTok Ads
Native short-form performance
Platform-native vertical video, creator-style storytelling, rapid hook testing and ongoing creative refresh to turn attention into measurable action.
KCore Channel 03
Kwai for Business
Short-video user growth
Performance and brand campaigns designed for Kwai’s content environment, with localized messages, native formats and continuous optimization.
Extended Media Matrix
G
Y
MG
MO
BI
TU
Broader Reach Beyond the Core Social Platforms
Channel selection depends on the product, market, objective, budget and conversion path. We can combine paid social with search, video, native and app-focused programmatic media when the business case is clear.
Google Ads & YouTube
Search intent, video, display, shopping and app campaigns.
Yandex Ads
Search, contextual, display and video opportunities for relevant markets.
MGID Native
Native advertising across the open web for performance and brand discovery.
Moloco Ads
AI-powered user acquisition and re-engagement for mobile apps.
BIGO Ads
App growth, performance and high-impact mobile advertising formats.
Tubular Intelligence
Creator, audience, competitor and content intelligence to inform strategy.
Platform access, account eligibility, inventory and supported campaign types vary by market, advertiser category and platform policy.
Creative-Led Performance
Media Buying Works Harder When Creative Learns Faster
Targeting and bidding matter, but creative is often the first variable the audience experiences. We build a repeatable creative system around platform behavior, local culture and performance data.
Instead of producing one “final” advertisement, we develop modular assets that can be tested, recombined and refreshed as campaign signals emerge.
Creative Strategy
Define audience tension, product promise, proof points, content angles and calls-to-action.
Localized Production
Short video, static, native and creator-style assets adapted for platform and market context.
Structured Testing
Test hooks, openings, formats, messages, visual systems, offers and landing-page alignment.
Rapid Iteration
Use performance feedback to refresh winning concepts and remove creative fatigue.
Why Global Impact Media
A Cross-Border Team Built Around Execution
We connect strategy, creative, media operations and local market understanding in one working model—reducing the gaps that often appear between agencies, platforms and production partners.
Creative-First Growth
Campaigns are designed around a continuous supply of testable creative, not a single asset launch.
China-to-Global Localization
We translate product value into language, formats and cultural cues that make sense in target markets.
Integrated Media Operations
Planning, account support, launch, optimization and reporting are coordinated through one team.
Multi-Platform Perspective
Budgets are assessed across paid social, search, native and programmatic channels—not in isolation.
Transparent Optimization
Clear reporting shows what changed, what worked, what did not and where the next budget should go.
Intelligence-Backed Decisions
Tubular and other data sources can support audience, creator, category and competitor understanding.
End-to-End Capability
Strategy
Readiness
Creative
Media
Optimization
Measurement
From Market Question to Scaled Campaign
Market & Growth Planning
Objectives, audience, market prioritization, funnel design, channel mix and budget logic.
Account & Tracking Support
Campaign readiness, account coordination, policy checks, pixel or SDK planning and attribution alignment.
Asset Production
Scripts, storyboards, short video, static, native formats, copywriting, localization and versioning.
Campaign Activation
Structure, targeting, bidding, launch management, budget pacing and cross-channel coordination.
Testing & Scaling
Creative tests, audience tests, placement analysis, budget reallocation and controlled scaling.
Reporting & Learning
Performance dashboards, decision-focused summaries, attribution review and next-step recommendations.
How We Work
A Five-Step Performance Cycle
The system is designed to create useful signals quickly, protect budget discipline and keep creative production connected to media results.
Diagnose
Product, market, audience, funnel, assets, tracking and economics.
Build
Channel plan, campaign structure, creative matrix and measurement framework.
Launch
Controlled activation with clear budgets, audiences, placements and hypotheses.
Learn
Read signals across creative, media, conversion quality and commercial outcomes.
Scale
Increase investment behind validated audiences, creatives and markets.
Business Outcomes
Measurement Starts with the Commercial Goal
The right KPI depends on the business model. We align campaign metrics with the actions that create value rather than optimizing only for impressions or clicks.
ROASCPACACCPICVRQualified LeadsPurchasesRetentionLTVVideo CompletionReachBrand Growth
Frequently Asked Questions
What Clients Usually Need to Know
Which channels do you focus on?
Our primary focus is Meta Ads, TikTok Ads and Kwai for Business. Depending on the objective, we can also evaluate Google and YouTube, Yandex, MGID, Moloco and BIGO Ads.
Can you produce advertising creative?
Yes. Creative strategy, scripting, short-form video, static formats, localization, versioning and iterative testing are core parts of the service.
Do you support both brand and performance campaigns?
Yes. The channel mix, creative system and measurement framework are adapted to awareness, consideration, lead generation, user acquisition, e-commerce or app-growth goals.
What is needed before launch?
A clear product and market, business documentation, compliant landing pages or app-store assets, tracking readiness, creative inputs and an agreed test budget.
Are results guaranteed?
No responsible media partner can guarantee a fixed outcome. Performance depends on the product, offer, market, creative, tracking, budget, competitive conditions and platform policy. We focus on disciplined testing, transparency and continuous improvement.
Which industries are a good fit?
Typical clients include apps, games, short drama and entertainment, AI and SaaS products, cross-border e-commerce and brands entering new international markets.
Build a Media System, Not Just a Campaign
Start with the markets, channels and creative questions that matter most. We will shape the working model around the commercial objective.
